In this program, you learn how to give facts and illustrate those facts with a story because facts tell, but stories sell.
The program begins with a tutorial on how stories activate the neurons in the brain and how the brain releases chemicals that make the stories memorable and persuasive.
A good story puts the entire brain to work as you use stories to plant ideas, thoughts, and emotions into the brains of your listener.
Story telling is effective communication. Effective communication inspires others to act and motivates them to adopt your ideas and actions plans.
Why should you Attend:
According to neuroscience research, stories affect the neural pathways in the brain in several ways.
Telling a story makes the neurons in your team members’ brains or your manager’s brain to fire in same pattern as yours (called neural-coupling), enhancing the chances they will adopt your ideas.
When you tell a story, many areas of the brain are activated including the motor and sensory cortices as well as the frontal cortex. At a successful resolution and conclusion of the story, the brain releases dopamine, the “feel-good” hormone, increasing the chances they will adopt your way forward or your problem-solving idea.
In this program, you are taught the steps to telling stories that release dopamine into the bodies of your listeners, helping you achieve your objective of influence.
Areas Covered in the Session:
Human beings are wired for communicating and learning from stories dating back to Greek mythology and Aesop’s Fables. Why do they capture your attention? Why do they stick in your memory? You’ll discover these secrets and more in the webinar. You will learn how to:
Who Will Benefit:
- Tell a vivid personal experience relevant to the point
- Reveal a specific action you propose to solve or prevent a problem
- Use a story to explain the benefit of what you recommend
- Develop succinctness, preventing the listener’s mind from wandering
- Liken your concept to something they already understand
- Use hooks to get their attention
- Cement your ideas with metaphors and similes
- Add the magic of body language and vocal techniques
- Use logic and creativity as your story unfolds
- Match your story to the personality of your listener
- Include in your story elements that reel in a variety of personalities
- Any person who wants to gain credibility, sell their ideas, have influence on the team and be recognized in the company as a person who produces
Karla Brandau is a thought leader in management and team building techniques. She trains managers to improve their relationship with the employees to earn their gift of discretionary effort. She specializes in personalities, communication skills, leadership principles.
She is the CEO of Workplace Power Institute and has educated mangers with her proven leadership principles in companies such as Motorola, Coca-Cola Enterprises, Panasonic, and BYD America.
She has a degree in education and is a Certified Speaking Professional, an earned designation given by National Speakers Association.
Karla’s book, How to Earn the Gift of Discretionary Effort, teaches managers how to be the leader people CHOOSE to follow, not have to follow because of their position on the organizational chart.