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Strategic Competitive Advantage

April 30, 2024
10:00 AM PDT | 01:00 PM EDT
60 Minutes
Webinar Id:
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Live Version

$145. One Participant
$295. Group Attendees

Recorded Version

$195. One Participant
$395 Group Attendees

Combo Offers

Live + Recorded
$289 $340   One Participant

Live + Recorded
$599 $690   Group Attendees

Group Attendees: Any number of participants

Recorded Version: Unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)


How are you uniquely better from your competition? What makes you stand out in your service or products?

In this session, we'll explore four specific strategic areas that you can establish your competitive advantage in your team, department, and company. In this session, we'll look at how you can improve and utilize your processes and systems to enhance the effectiveness, efficiency, and overall enjoyability in your workplace. Processes and systems are everywhere in our organization, from the hiring process, to the customer service process, to the IT troubleshooting process, we'll look at the systems and processes in place and identify specific areas you can improve to establish competitive advantage

Next, we'll look at methods and resources within your team. The success of the performance and operations in your team and organization rely heavily on the methods used. This is an in-depth look at the methods and resources utilized within the broader context of systems and processes. Sometimes, a process is perfectly fine but the resources to execute the process are problematic. From digital resources, methods of communication, to physical tools - this looks at how you can utilize your methods and resources to enhance competitive advantage.

Afterwards, we'll take a look at the projects and initiatives in your company. How are you setting yourself apart from your competition in your events, projects, initiatives‚Äďanything with a beginning and an end? In terms of something like recruitment - this might be recruitment events, marketing campaigns for candidates, or upskilling projects in schools. What are you doing to set yourself apart?

Lastly, we'll look at roles. This is the role that people play in the team, the role the team plays in the organization, and the role the organization plays in the industry/community. Of course, competitive advantage can be found in the talents, skills, passions, personalities, and values of the people in your team. Here, we'll look at ways you can identify and foster the unique value of the roles in your team.

The entire session aims to give you a strategic action plan to establish competitive advantage in your team. Throughout this session, I'll be asking audience members for specific focus areas (talent development, recruitment, diversity and inclusion, customer service, etc) where they would like to establish competitive advantage in their organization. This will be made into a specific session catered to learner focus areas and opportunities.

Why you should Attend: What is the difference between me working at home for you versus working at home for your competitor? How does your company compare to others in the market? What makes you uniquely better? Competitive advantage begins with building a team, training and developing a team, performing as a team, and retaining a team. In all four areas there is an opportunity to be competitive. This session is for people who are struggling with recruitment - to find better ways to appeal to candidates compared to the market. This session is for those who are struggling to develop the talent within their team for great performance. This session is for companies seeking to improve in their processes, methods, resources, projects, and roles to enhance the competitiveness of the team.

People should attend this session to gain action steps to assess and evaluate the organizational health and unique selling proposition of the team. The workplace is quickly evolving and having timely strategic planning is critical. This session is great for CSuite, Directors, Vice Presidents, and Business Owners seeking to create a competitive advantage within their company, department, and team.

Areas Covered in the Session:
  • How to create competitive advantage in processes/systems
  • How to create competitive advantage in methods/resources
  • How to create competitive advantage in projects/ initiatives
  • How to create competitive advantage in roles
  • Applying competitive advantage strategies in the workplace

Who Will Benefit:
  • Vice President HR
  • CHRO
  • CSuite
  • Learning and Development
  • Business Owner
  • Director of HR
  • Manager HR

Amber Vanderburg is a multi-award winning international businessperson, keynote speaker, author, and founder of the international learning development company, The Pathwayz Group. This global organization has led 800,000+ learners in more than 75 countries in action-focused leadership and team development learning journeys.

Amber's history in talent development includes acting as the only female, only American, and only blonde football coach for the Adidas Gameday Academy and Paris Saint Germain Academy in Bangalore, India, authoring top-reviewed online learning courses for platforms such as LinkedIn Learning, Lecturio, and PluralSight, and acting as HR Director of Paradigm Shift Leadership. In 2022, she published her ?rst business adventure book "Uniquely Better" about building higher team performance. Vanderburg has a MA in Organizational Dynamics from the University of Oklahoma and is on an ardent journey to ?nd the best ice cream in the world

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