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How Core Values Reinforce the Strength of your Business in a Down Economy

August 16, 2022
10:00 AM PDT | 01:00 PM EDT
60 Minutes
Webinar Id:
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Live Version

$145. One Participant
$295. Group Attendees

Recorded Version

$195. One Participant
$395 Group Attendees

Combo Offers

Live + Recorded
$289 $340   One Participant

Live + Recorded
$599 $690   Group Attendees

Group Attendees: Any number of participants

Recorded Version: Unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)


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1-hour educational program = 1 PDC.
1-hour and 15 minute concurrent conference session = 1.25 PDCs.
3-hour e-learning course = 3 PDCs.

In the last two years, the world has been turned upside down by the COVID pandemic. This has had a ripple effect on the economy, with supply chain issues, volatility in the crypto market, and a correction in the Dow. Now, we are facing a recession. The rapid-fire nature of modern media and social media channels means that details vary from one broadcast to another, leaving many workers in confusion and full of fear. However, there are some steps that we can all take to weather this storm and come out stronger on the other side.

We all know that these are tough times. Businesses are struggling to survive, and many have already been forced to close their doors. In these uncertain times, it's more important than ever to be proactive and operate within our core values. By doing so, we can not only maintain the standards in our businesses, but also ensure our survival through this next economical challenge. Our core values should be our guideposts, helping us to make the tough decisions that are necessary for our businesses to survive and thrive.

Our businesses core values are what set us apart and make us successful. They are the foundation that our company is built on and guide everything we do. In these uncertain times, it is more important than ever to uphold our values. By doing so, we will not only maintain the high standards we have set for ourselves, but also weather any economic challenges that may come our way.

Why you should Attend: In a time where many businesses are teetering on the brink of closure, it is important to know what your company's "core values" really mean. Your strengths can be used as an upward force by identifying those things that make you unique and special from other companies who might not share these same qualities with their customers or employees--and then using them accordingly.

Leadership is about inspiring and motivating people to achieve a common goal. It is about setting the direction and then working with others to help them achieve success. Leaders need to be able to communicate clearly, make decisions, and take action. They also need to be able to build relationships, resolve conflict, and create a shared vision. In short, leadership is about getting things done through other people. While there are many different styles of leadership, all successful leaders share these core abilities.

Defining and operating to your core values is the one element that most leaders fail to define and implement making their organizations directionless. Leaders who operate by their values create a culture of trust and respect within their organizations and inspire others to do the same.

Leaders who see the importance of execution in their core values are able to take their team to the next level. They understand that by communicating and executing the company's values, they are able to create a cohesive unit that is focused on achieving the company's goals. Leaders who don't see the importance of execution in their values fail to create this cohesion, and as a result, their team is often fragmented and lacks direction. This can lead to stagnation and ultimately, failure. therefore, it is essential for leaders to recognize the importance of execution in their values in order to achieve success.

Areas Covered in the Session:
  • How to write your core values so they make sense and are easy for your employees to remember
  • How to live up to your core values
  • How you can get your leaders and HR professionals to support you
  • Who is ultimately responsible for the culture in your business and why most leaders fail at building it
  • Why it’s critical to define your core values
plus more action steps and tips

Who Will Benefit:
  • Business Owners
  • Leaders
  • Operation Managers
  • Companies with 500 Employees or Less
  • Novice and Experienced HR Generalists
  • Rising Managers
  • Entrepreneurs

Brenda Neckvatal is an international award-winning HR professional and is often referred to as the “HR Force of Nature” by her clients. Not only does she help business leaders solve their most difficult people issues, she is a specialist in crisis management, government contracting HR compliance, and mentor to women in HR working as an HR department of one.

Featured in Forbes and, she started as an HR sprout after a solid fourteen year career in retail management. She really enjoys helping people solve their unique problems, and human resources offered her the ability to support her co-workers in a greater capacity. Having the benefit of working for a total of five Fortune 500 companies, she converted her experience into advising her audience to use tried and trusted best practices that help small businesses achieve their workforce goals.

In her 30 year career in human resources and business, she has consulted to nearly 500 small businesses and C-suite leaders. She has optimized employee effectiveness and helped mitigate the high costs that are associated with making hasty employment related decisions.

Brenda is a devoted volunteer in the Navy SEAL Community and is constantly finding new ways of supporting veterans of Naval Special Warfare.

She dedicates 32 weeks a year working with The Honor Foundation to support the career transition of Special Forces personnel by providing them with her knowledge, insight, and creativity.

Perseverance, integrity, and relentless optimism are just of the few of the ingredients that make up what you experience when meeting and working with Brenda.

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