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Five Reasons Your Emergency Plan Will Fail

November 10, 2021
10:00 AM PST | 01:00 PM EST
60 Minutes
Webinar Id:
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Live Version

$145. One Participant
$295. Group Attendees

Recorded Version

$195. One Participant
$395 Group Attendees

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$289 $340   One Participant

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$599 $690   Group Attendees

Group Attendees: Any number of participants

Recorded Version: Unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)


A common misconception is that the mere existence of a written emergency plan equates to being prepared for a disaster. However, without an understanding of your vulnerability and having in place the elements needed to implement your plan, your business will not survive. One study showed that 40% of small businesses fail after a disaster and, of those that survive, only 29% are still open after two years. With 80% of Americans living in counties that have been hit with a weather-related disaster since 2007, you can’t afford to have your plan fail when it is most needed.

Further, many companies are not aware that there are standards and regulations that govern emergency planning and, while they are not yet common, suits alleging failure to follow these standards and regulations are on the increase. These standards are intended to help develop good plans, but they can seem confusing and contradictory.

This presentation is intended to help you craft a plan that is simple, realistic, and conformant with standards and best practices. It uses a case study approach to identify five critical areas that can cause your plan to fail. It makes a business case for why you need a plan by presenting statistics from studies on emergency planning and helps put competing standards into context.

The core of the presentation focuses on five key areas where lack of attention can cause a plan to fail. Each area is highlighted with a case study of a well-known incident where the lack or failure of an adequate emergency plan had a severe impact on the organization and includes suggestions for avoiding these points of failure.

Why you should Attend: Despite the increasing risks of disasters, many companies have not taken the time to develop an emergency plan. For example, one study found that only 13% of the companies surveyed after Superstorm Sandy had formal, written plans that had been shared with employees.

But just having a written plan is not enough. If your plan is not adapted to your company or it lacks the resources to implement it, it will fail. One study found that only 17% of small businesses that experienced disaster were still in business after two years.

The failure of your plan may not only result in the failure of your business; it could lead to considerable liability exposure if your failure results in death or injury to your employees or members of the public. You may also find yourself liable for environmental damages caused by a release of chemicals used in your manufacturing process or for failure to fulfill contractual obligations.

This presentation can help prevent this by helping you develop a plan that is simple and effective.

In this presentation you will learn:
  • The business case for emergency planning
  • Why having an emergency plan alone is not enough
  • Why the way people react to disasters can cause your plan to fail
  • How to make your plan more realistic by understanding your vulnerability and the nature of risk
  • How to make your plan realistic by understanding one key concept
  • The three key elements necessary to respond to a crisis effectively
  • The single biggest mistake made by planners and how it can affect the future of your organization

Areas Covered in the Session:
  • Do you really need a plan?
  • Programs versus plans
  • The nature of disaster
  • Understanding vulnerability
  • How realistic is your plan?
  • Thinking beyond the crisis

Who Will Benefit:
  • Chief Financial Officers
  • Human Resource Managers
  • Facility Managers
  • Chief Risk Officers
  • Security Managers

Lucien G. Canton , CEM is an independent management consultant specializing in preparing managers to lead better in crisis. Prior to starting his own company, Mr. Canton served as the Director of Emergency Services for the city and county of San Francisco and as an Emergency Management Programs Specialist and Chief of the Hazard Mitigation Branch for FEMA Region IX.

A popular speaker and lecturer, he is the author of the best-selling Emergency Management: Concepts and Strategies for Effective Programs used as a textbook in many higher education courses. He is a Certified Emergency Manager and a Certified Business Continuity Professional.

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