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Customer Relationship Management: Mastering Profitable Relationships
90 Minutes
6 months
700825
Recorded Version: Unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
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"The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit." |
"This program, has been approved for 1.5 (HR (General)) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. Please be sure to note the program ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org."
Overview: What is it about your organization's customer relationship management practices which identify you as competitive, unique or first-class ? Who are your customers? What do they want? How we can more effectively persuade our existing customers to purchase more of our products and services, while referring even more prospective new customers our way? We'll talk about how to deal with some of the "newer" challenges to our effectiveness, including faster information velocity, capacity, bandwidth and our own mobility. You'll leave with a "Top 25 Tip List" for gaining repeat business and new business!
Why should you attend: In this program, participants will learn:
- Keys to effectively approaching prospective customers
- Tips for communicating even more effectively, including body language, spoken communication, written communication, face-to-face communication, telephone skills and obtaining and retaining important customer information
- Steps for maintaining a positive attitude while effectively handling stress and complaints
- Guidelines for empowering yourself and your employees for interactions with customers
Have you and your team run out of ways to effectively communicate with customers?
Would you like to be able to walk away with 10 tips everyone can use to alleviate stress immediately, shifting attitudes back to the positive side?
How about a quick "one-pager" to help you empower your staff?
If you answered "yes" to any of these questions, then come laugh, listen and learn as Chris DeVany leads us all through those important topics, key questions and answers we all need to be able to address effectively to improve our team members' and team's performance, no matter how widely distributed everyone is!
Areas Covered in the Session:
- Who are our customers?
- Who are our clients?
- What makes a customer a client?
- How many transactions do we need to truly make a customer a client?
- What are the quality measures our customers use with us to decide if they are interested in a long-term relationship?
- What do our customers need?
- What do our customers want?
- What questions may we ask to help solve customer problems?
- How may we continue to remain customer-focused in everything we do?
- What techniques are we using which are already effective with customers?
- Why do our best customers choose to do business with us and continue doing business with us?
- How effectively can we repeat with everyone those behaviors which our satisfied customers value?
- How regularly are we contacting and communicating with customers?
- Are we engaged in "quality communication" with customers?
- Are we continually "present" with our customers?
- How can we be sure we are continually providing value to customers?
- What Customer Relationship Management technologies are we using to communicate effectively with customers and prospective customers?
- How effectively are we using these CRM technologies?
- How proactively are we contacting customers and prospects to identify their needs?
- How proactively are we engaging existing customers to continually identify their additional needs and anticipate their future needs?
- What are we doing to effectively close sales?
- What are we doing to master profitable customer relationships?
Who Will Benefit:
- CEO
- Senior Vice President
- Vice President
- Executive Director
- Managing Director
- Regional Vice President
- Area Supervisor
- Manager
Chris DeVany is the founder and president of Pinnacle Performance Improvement Worldwide, a firm which focuses on management and organization development. Pinnacle's clients include global organizations such as Visa International, Cadence Design Systems, Coca Cola, Sprint, Microsoft, Aviva Insurance, Schlumberger and over 500 other organizations in 22 countries. He also has consulted to government agencies from the United States, the Royal Government of Saudi Arabia, Canada, Cayman Islands and the United Kingdom.
He has published numerous articles in the fields of surviving mergers and acquisitions, surviving change, project management, management, sales, team-building, leadership, ethics, customer service, diversity and work-life balance, in publications ranging from ASTD/Performance In Practice to Customer Service Management. His book, "90 Days to a High-Performance Team", published by McGraw Hill and often accompanied by in-person, facilitated instruction, has helped and continues to help thousands of executives, managers and team leaders improve performance.
He has appeared hundreds of times on radio and television interview programs to discuss mergers and acquisitions (how to manage and survive them), project management, sales, customer service, effective workplace communication, management, handling rapid personal and organizational change and other topical business issues.
He has served or is currently serving as a board member of the International Association of Facilitators, Sales and Marketing Executives International, American Management Association, American Society of Training and Development, Institute of Management Consultants, American Society of Association Executives, Meeting Professionals International and National Speakers Association. Chris is an award-winning Toastmaster's International Competition speaker. He recently participated in the Fortune 500 Annual Management Forum as a speaker, panelist and seminar leader.
Chris has distinguished himself professionally by serving multiple corporations as manager and trainer of sales, operations, project management, IT, customer service and marketing professionals. Included among those business leaders are Prudential Insurance, Sprint, BayBank (now part of Bank of America), US Health Care and Marriott Corporation.
He has assisted these organizations in mergers and acquisitions, facilitating post-merger and acquisition integration, developing project management, sales, customer service and marketing strategies, organizing inbound and outbound call center programs, training and development of management and new hires, and fostering corporate growth through creative change and innovation initiatives.
Chris holds degrees in management studies and organizational behavior from Boston University. He has traveled to 22 countries and 47 states in the course of his career.
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