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Building Employee, Customer and Brand Loyalty

Duration:
90 Minutes
Access:
6 months
Webinar Id:
700233
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Recorded Version

$195. One Participant

Recorded Version: Unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)

Overview:

Corporations can work five times harder, and spend a minimum of five times more money to gain new customers, or they can keep the ones they have. The key to keeping customers satisfied and loyal is to value and train employees while making them an integral part of corporate success. From employee loyalty grows customer loyalty, which creates brand loyalty. Corporate profit levels are directly linked to customer loyalty, which remains undaunted by daily market fluctuations or poor economic predictions, according to a Gallup Poll study.

Why should you attend: In this presentation, participants learn about the relationship between employee, customer, and brand loyalty and how to create it, and what the "Most Admired" or "Best to Work For" companies have done to improve employee, customer, and brand loyalty to increase their bottom lines.

Areas Covered in the Session
  • Learn effective communication strategies for monitoring the pulse of numerous constituencies
  • Discover how to foster employee connection to the corporate message and mission
  • Learn techniques to lead, coach, recognize, and reward employees

Who Will Benefit:
  • Supervisors
  • Department Managers
  • Leaders who are trying to implement change across their organizations
Instructor:

Dianne Durkin is the president and founder of Loyalty Factor, a consulting and training company that enhances employee, customer and brand loyalty for some of the nation's most prominent corporations and smaller businesses. Her new book, The Power of Magnetic Leadership: It's Time to Get R.E.A.L. is the focus of this webinar. The Clarion Independent Reviewer have described it as a must read. She has more than 25 years of experience in training and development, finance, direct sales and international marketing, and is widely recognized as a visionary thinker who has a rare combination of creativity and a strong business sense.

Quick to assess the core issues within a company and outline their impact on the organization and its profits, productivity and people, she is continually requested to lead companies into new markets and in new directions, handle organizational restructures and set up programs to build lasting commitments with employees and customers.

Interviewed as the Loyalty Expert by ABC News, Durkin was featured in the New York Times, Wall Street Journal, Fortune, USA Today, Investor's Business Daily and the Boston Globe, among numerous other publications. She was the subject of two cover stories in Learning and Training magazine and Sales & Service Excellence.


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