2-Hour Virtual Seminar on How to Build a Successful Employee Advocacy Program
January 27, 2026
10:00 AM PST | 01:00 PM EST
2 Hours
712133
Group Attendees: Any number of participants
Recorded Version: Unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
This webinar provides leaders, HR professionals, and communications teams with a comprehensive guide to designing, launching, and sustaining a high-impact Employee Advocacy Program that amplifies brand visibility, strengthens culture, and drives workforce engagement.
Participants will learn how to identify and empower employee advocates, create guidelines and content strategies, establish governance and compliance frameworks, and measure program success. Through best practices, case studies, and practical tools, attendees will gain the confidence and knowledge needed to transform employees into powerful ambassadors who authentically promote the organization both internally and externally.Why should you Attend: By participating, you will:
- Understand what an Employee Advocacy Program is and why it matters in today's digital and talent-driven environment
- Learn the key components of a sustainable and successful advocacy strategy
- Identify how to select, motivate, and support employee advocates across the organization
- Develop effective messaging, content calendars, and communication frameworks
- Implement compliance, legal, and brand protection guidelines for safe and consistent advocacy
- Use technology, platforms, and automation tools to support advocacy at scale
- Measure program performance and demonstrate ROI through data and metrics
- Strengthen organizational culture, employee engagement, and employer brand visibility
Areas Covered in the Session:
- Introduction to Employee Advocacy
- What employee advocacy is-and what it is not
- Benefits for organizations, employees, and customers
- The Business Case for Advocacy Programs
- How advocacy enhances employer branding and talent attraction
- Impact on marketing, sales, and organizational reputation
- Designing the Foundation of Your Program
- Identifying goals, stakeholders, and target outcomes
- Establishing policies and brand guidelines
- Selecting and Empowering Employee Advocates
- Characteristics of effective advocates
- How to recruit, motivate, and recognize participants
- Creating an Engaging Advocacy Content Strategy
- Content types, topics, and channels
- Building a content calendar and messaging framework
- Tools, Platforms & Technology
- Social advocacy platforms and automation tools
- Integration with HR, communications, and marketing systems
- Governance, Compliance & Risk Mitigation
- Legal considerations and brand protection
- Guidelines for social media and content sharing
- Launching & Scaling the Program
- Pilot programs vs. enterprise-wide rollout
- Training, support, and continuous communication
- Measuring Success & Demonstrating ROI
- KPIs, engagement metrics, and tracking tools
- Using data to refine and strengthen your program
- Q&A and Action Planning
- Immediate next steps to begin building your advocacy program
Who Will Benefit:
- All
Chris DeVany is the founder and president of Pinnacle Performance Improvement Worldwide, a firm which focuses on management and organization development. Pinnacle's clients include global organizations such as Visa International, Cadence Design Systems, Coca Cola, Sprint, Microsoft, Aviva Insurance, Schlumberger and over 500 other organizations in 22 countries. He also has consulted to government agencies from the United States, the Royal Government of Saudi Arabia, Canada, Cayman Islands and the United Kingdom.
He has published numerous articles in the fields of surviving mergers and acquisitions, surviving change, project management, management, sales, team-building, leadership, ethics, customer service, diversity and work-life balance, in publications ranging from ASTD/Performance In Practice to Customer Service Management. His book, "90 Days to a High-Performance Team", published by McGraw Hill and often accompanied by in-person, facilitated instruction, has helped and continues to help thousands of executives, managers and team leaders improve performance.
He has appeared hundreds of times on radio and television interview programs to discuss mergers and acquisitions (how to manage and survive them), project management, sales, customer service, effective workplace communication, management, handling rapid personal and organizational change and other topical business issues.
He has served or is currently serving as a board member of the International Association of Facilitators, Sales and Marketing Executives International, American Management Association, American Society of Training and Development, Institute of Management Consultants, American Society of Association Executives, Meeting Professionals International and National Speakers Association. Chris is an award-winning Toastmaster's International Competition speaker. He recently participated in the Fortune 500 Annual Management Forum as a speaker, panelist and seminar leader.
Chris has distinguished himself professionally by serving multiple corporations as manager and trainer of sales, operations, project management, IT, customer service and marketing professionals. Included among those business leaders are Prudential Insurance, Sprint, BayBank (now part of Bank of America), US Health Care and Marriott Corporation.
He has assisted these organizations in mergers and acquisitions, facilitating post-merger and acquisition integration, developing project management, sales, customer service and marketing strategies, organizing inbound and outbound call center programs, training and development of management and new hires, and fostering corporate growth through creative change and innovation initiatives.
Chris holds degrees in management studies and organizational behavior from Boston University. He has traveled to 22 countries and 47 states in the course of his career.
