Sonia Friedrich has an extensive corporate career spaning more than 25 years working in executive roles in advertising and marketing. She has worked for Fortune 500 companies, not-for-profits and small business. She was the General Manager for the Sydney arm of a global advertising agency. Sonia established her own strategic consultancy 11 years ago and moved to the idyllic coastal town of Byron Bay in Australia. She now works as a Mentor to Multi-millionaires, Senior Executives, Business owners and Individuals to help empower them to live all of who they are.